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Joseph Selbie

Joseph Selbie is a founder and the CEO of Tristream. Tristream specializes in web-delivered application design. Extremely hands-on, Selbie's project roles include team leader, business analyst, experience designer, and workflow analyst. He is particularly adept at helping enterprises maximize the opportunity that new applications provide to increase productivity and ROI through improved workflow and usability.

Tristream's work for Cisco's "I-deal" enterprise application was recognized by Nielsen Norman Group in their "Top Ten Intranets of 2001." Selbie is co-author of “Best Team Practices for Designing User Strategy, User Experience and User Interface for Web-Delivered Applications,” and a frequent speaker at conferences such as the Nielsen Norman Group's Experience Design conference. Recently Selbie taught and consulted with Harvard's application development teams.

Tristream's web application UI development process at major enterprises such as Cisco, KPMG, Adaptec, and Cartus (Formerly Cendant Mobility) is at the leading edge of the merger of traditional software development and emerging Web development processes.

Other work experience includes:

  • Top-level user experience strategist on key clients: Cisco, Sun, Wells Fargo Bank, KPMG and Cartus (Formerly Cendant Mobility).
  • Business strategist and infrastructure consultant for Burningpoint(Roxio)
  • Positioning, branding, and technical consultant for Trend Technologies and gigaflip
  • Primary architect of Lateral Works Systems intranet communications hub used by Tektronix, National Semiconductor, and LSI Logic
  • Business strategist and architect for Performance Learning Systems online presence
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Our real clients are our client's customers."

Joseph Selbie