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Joseph Selbie

Joseph Selbie is co-author of "Best Team Practices for Designing User Strategy, User Experience and User Interface for Web-Delivered Applications" and is a founder and CEO of Tristream, specialists in web-delivered application design. Extremely hands-on, Selbie's project roles include team leader, business analyst, interface designer, and workflow analyst. He is particularly adept at helping enterprises maximize the opportunity that new applications provide to increase productivity and ROI through improved workflow and usability. Tristream's work for Cisco's "I-deal" enterprise application was recognized by Nielsen Norman Group in their "Top Ten Intranets of 2001." Tristream's web application UI development process at major enterprises such as Cisco, KPMG, Adaptec, and Cartus (Formerly Cendant Mobility) is at the leading edge of the merger of traditional software development and emerging Web development processes.

Michael Coombs

Michael Coombs is co-author of "Best Team Practices for Designing User Strategy, User Experience and User Interface for Web-Delivered Applications" and directs user interface design for Tristream. A former graphic designer and programmer, he understands development projects from backend to interface. In the early Web years, Coombs hand-coded and designed corporate sites, and soon graduated to heading UI strategy projects for corporations, including Wells Fargo, Quovera, Identix, and Logitech. A devoted student of information design and human-factors research, Coombs quickly recognized the need for development team methodologies that integrate user research, and he brought these methods to Tristream in the mid '90s. He was highlighted in Business 2.0 (Jan. 2002) for his e-commerce strategy work with Hooked-on-Phonics. For the last several years, he has focused on Web-application design for major enterprises, including Cisco (winning a "Top Ten Intranets of 2001" award from the Nielsen Norman Group), KPMG, Adaptec, and Cartus (Formerly Cendant Mobility).