• the science
  
• the art
  

An application development project cannot be more successful than the original strategic vision that informs it. If your strategic vision is poor your project will be also. The best strategic vision gives you a shot at creating the killer application – the one everyone says they like to use.

Our approach to strategic planning for web applications employs many steps and methods:

• extensive stakeholder interviews to absorb, understand and document business goals
• exploring existing IT designs and specifications to take in the environment and its capabilities
• contextual user research across the full spectrum of user groups to immerse ourselves in the users needs and wants
• features and activities prioritization with business, IT and user input (the heart of the value-centered design process)
• mixed team strategy discussions and workshops
• developing diagrammatic representations of the strategic vision

a wireframe version of an application screen