strategy, research and analysis
quick finder

The effectiveness of any user interface is measurable.

Whether for an existing user interface or for a potential user interface, user testing, user research and analysis can result in significant increases in productivity, user satisfaction and ROI.

We clarify user wants and business goals, and then we measure the effectiveness of your web-based system at meeting them.

Qualities to measure include: how easy is it to learn and remember, how efficiently is one able to accomplish tasks, does it have errors and bugs, and how pleasurable is it to use.

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On the Web, usability is a necessary condition for survival."

Jacob Nielsen, Jacob Nielsen’s Alertbox, August 25, 2003: Usability 101